Why is UX/UI Design important?
The best way to resonate with viewers and ensure on-site engagement is through a stand-out user experience (UX) complimented with a strong user interface (UI). UX and UI must go hand-in-hand to maximize user interactions..
UX design is more technical and analytical. It involves a lot of research to analyze and optimize the customer’s experience. There’s a lot of psychology and sociology in UX, understanding the precise business personas to craft a targeted experience. On the flip side, UI is more along the lines of graphic design. It’s how a site looks and feels, in addition to how it operates. It translates a brand’s strengths and voice onto the screen. UX and UI complement each other, working in tandem to create an exemplary product